The somewhat different real estate portal
Have you ever heard of an international platform that specializes exclusively in historic real estate?
We hadn't come across such a platform. That's why we decided to create one – with the goal of providing all historic properties in Europe with a worthy stage. Through our focused approach, technical expertise, and passion for European cultural heritage, REALPORTICO quickly became a success, confirming the demand and great potential of this niche.
Are property portals still relevant in 2025?
Absolutely. While many agencies now focus heavily on social media channels, a significant amount of money is being burned there. In this context, a specialized portal offers clear advantages. Although platforms like Instagram can, in principle, be used to market properties, our experience shows that this approach rarely works when it comes to historic real estate – for several reasons:
Starting with the fleeting, entertainment-driven nature of these platforms, the sheer volume of competing content, the lack of relevant reach without a consistently high advertising budget, imprecise ad targeting – and last but not least:
High reach, likes and comments on social media may seem impressive at first glance, but they don’t translate into qualified demand – and are of little relevance when selling castles.
This is precisely why dedicated portals, where target audiences actively search, remain essential in 2025. At the same time, a portal is just one piece of the puzzle – success today requires a strategic mix of different channels and a carefully targeted approach to potential buyers.
Character Properties
as a brand message
Refurbished historic residential properties are often advertised with luxury or exclusive labels. Due to the dominance
and prevalence of these real estate buzzwords, there was a need for an additional brand message that would address historic
properties, regardless of value and condition, whether it is the monumental property in the double-digit million range
or the empty and renovation-needy bargain manor house.
In English we found the term "character property",
which is occasionally used in the United Kingdom for historic country estates and stately homes for sale.
This term seemed appealing to us - not very familiar, but at the same time "easily communicable" to sharpen the brand message
across national borders.
The Vision
For prospective buyers, the search for a historic property is not a fleeting affair; it requires
perseverance and research, because properties of personal relevance are scattered on many different local and
international real estate sites. Often one encounters the same offers on similar portals.
Such a scattering of offers is not automatically conducive to sales and can have just the opposite effect.
For sellers, the buyer of a cultural monument ideally comes from the local area.
However, the facts and inquiries also show a high level of interest in historic properties abroad and for many an object
difficult to sell on the domestic market, foreign buyers can provide new impulses.
Therefore, we additionally act as a cross-national bridge between sellers and interested parties.
Visionary we see REALPORTICO as a platform for pan-European character real estate,
where relevant target groups can search
search and find historic properties in one place. Although this is not yet tangible, our motto of "think big, grow small"
has proved to be a good guide so far.
What are the benefits of real estate ads on REALPORTICO?
We attach importance to being more than just an advertising portal. We support commercial and private providers throughout the
entire marketing period and ensure that every offer remains attractive and visible:
- International online and offline marketing.
- Automatic listing maintenance for objects with longer marketing duration.
- Quality translations in currently 13 languages.
- Fast search engine visibility depending on the listing quality.
- Automatic real estate import via various interfaces.
- Secret sales for verified prospects.
You can easily find out whether REALPORTICO is the right choice for you and your property by creating a
free basic listing.
Become a partner
If you are a commercial agency who regularly or even exclusively markets historic properties or operates in a similar
environment, we invite you to become our partner. Together with our partners we are developing REALPORTICO further
and implement new features that are useful, helpful or important in everyday real estate business.
We regularly provide local and international real estate companies with new prospects.
Get in touch!
