1. There are many real estate portals, what makes REALPORTICO unique?
While there are hundreds of similar listing portals across Europe, the REALPORTICO brand exclusively focuses on historic properties in a global context. When it comes to online marketing, combined with a steadily growing network of relevant potential buyers, there is no more precise way to reach your target audience. People like us. Search engines like us.
2. Why continue to use a portal in 2024 when I can reach millions of users worldwide through social networks?
Although social media has become an indispensable marketing channel, allowing companies to reach a wide audience, platforms like Facebook and Instagram are primarily entertainment mediums with fleeting, ephemeral content.
When it comes to the sale of a historic property, many followers, fans and likes don't have much relevance. A seller is interested in finding exactly one right buyer.
On a specialised real estate portal, properties are sought with significantly higher and more relevant conversion rates.
REALPORTICO ensures that properties remain visible and attractive in the long term, reaching a broader audience across multiple countries compared to
portals with a wide range of offerings and a local focus.
3. What is REALPORTICO's coverage? How many inquiries can I expect?
Reach, interest and the expected inquiries depend on a variety of different criteria in the real estate market.
These include, for example, the location of a property, demand, the relationship between location, sale price, condition and land size,
the dispersion of the offer through various agencies and different portals, as well as the quality and presentation of the listing.
The coverage can vary from a few hundred to several thousand views within a month.
Below, you'll find more comprehensive statistics that exclusively feature relevant data obtained from real visitors.
Please note that bare numbers alone don’t hold much significance. The relevance of the reach is what truly matters.
4. Are there any guidelines to publish listings?
While the most attractive presentation may not do much for properties with low demand, the quality of a listing is crucial for achieving good reach.
To assist you best in your marketing efforts, we recommend using meaningful media in the highest resolution possible and a balanced amount
of information and text. For example, utilize ChatGPT to correct spelling errors or optimize existing texts.
However, avoid generating content entirely automatically.
Please also refrain from dominant advertising messages placed as overlays on photos.
5. How can I publish historic properties?
Listings can be published manually on the portal or transferred via any CMS or real estate software.
When registering, agencies can specify their software. Currently, we provide built-in support for the following CMS/transfer options:
However, we also offer an import option tailored to your technical environment.
Please get in touch if you use proprietary software and would like to automatically transfer your listings.
Furthermore, there is now the possibility of publishing properties via a messaging service such as WhatsApp or Telegram.
You can send a link with a predetermined prefix to a service phone number and the portal will automatically import, update or delete a listing
based on the prefix.
