1. There are many real estate portals, what makes REALPORTICO unique?
Our brand sets a clear scope: Historic properties in Europe. This makes REALPORTICO the only portal that exclusively addresses European historic properties
up to the year of construction 1945 and presents sales offers in a global context.
Thanks to this specific approach, it is possible to target potential audiences with precision and excellent results: People like us. Search engines like us.
2. Why continue to use a portal in 2024 when I can reach millions of users worldwide through social networks?
Although social media has become an indispensable marketing channel for businesses, through which certain services and products can be easily promoted
and sold, platforms like Facebook or Instagram are primarily entertainment mediums with fleeting and ephemeral content.
On the other hand, on a real estate portal with special features such as e-mail alerts and search filters,
users navigate with a high or specific intention to purchase.
This is where most people continue to actively search for suitable offers.
As a specialized portal, REALPORTICO ensures that properties remain visible in the long term and reach a broader audience across various countries compared to portals with a wide range of listings and a local focus.
3. What is REALPORTICO's coverage? How many inquiries can I expect?
Reach, interest and the expected inquiries depend on a variety of different criteria in the real estate market.
These include, for example, the location of a property, demand, the relationship between location, sale price, condition, and land size,
the dispersion of the offer through various agencies and different portals, as well as the quality and presentation of the listing.
The coverage can vary from a few hundred to several thousand views within a month.
Please also note that political and economic circumstances, interest rates, inflation, and other factors can affect the real estate market as a whole.
Below, you'll find more comprehensive statistics that exclusively feature relevant data obtained from real visitors.
4. Are there any guidelines to publish listings?
While the most attractive presentation may not do much for properties with low demand, the quality of a listing is crucial for achieving good reach.
To assist you best in your marketing efforts, we recommend using meaningful media in the highest resolution possible and a balanced amount of information and text. For example, utilize ChatGPT to correct spelling errors or optimize existing texts. However, avoid generating content entirely automatically.
Please also refrain from dominant advertising messages placed as overlays on photos.
5. How can I publish historic properties?
Listings can be created manually through the portal or transferred via CMS or real estate software.
When registering, real estate agencies can specify the software used. Currently, we provide support for the following CMS/transfer options:
We also offer an import option tailored to your technical environment.
Please get in touch if you use proprietary software and wish to automatically transfer your listings.
Furthermore, there's a new possibility to publish properties via a messenger service like
WhatsApp or
Telegram.
You can post a link with a predetermined prefix to our service phone number.
The portal will automatically import/update or delete a listing based on the prefix.
